Last Updated/Effective Date: December 22, 2021

Table of Contents:

  1. SCOPE AND APPLICATION: What and who this Policy covers
  2. COLLECTION OF INFORMATION: The sources of and methods by which we, our service providers, and our advertisers collect information from and about you, including information about your interaction with the FSIM Services
  3. USE AND DISCLOSURE: How we use the information we collect from and about you, and who we might share it with and why
  4. SECURITY: How we protect your information from loss or misuse
  5. USER ACCESS AND CONTROL: How you can access and control the information we maintain about you
  6. OTHER IMPORTANT INFORMATION: Other things you should know about this Policy and how we handle your information
  7. CONTACT US: How to contact USFL about this Policy
    USFL Enterprises, LLC (“USFL” or “we”) wants you to be familiar with how we collect, use and disclose information from and about you. This Privacy Policy describes our practices in connection with information collected through services such as websites, mobile sites, applications (“apps”), and widgets (collectively, the “USFL Services”). By using USFL Services, you agree to the terms and conditions of this Privacy Policy. A list of our affiliated companies (“USFL Affiliates”) is available at

    As set forth in our Terms of Use, the USFL Services are for a general audience, are not targeted to children, and do not knowingly collect personal information from children under 13 years of age.

    This Privacy Policy applies to all users, including both those who use the USFL Services without being registered with or subscribing to a USFL Service and those who have registered with or subscribed to a USFL Service. This Privacy Policy applies to USFL's collection and use of your personal information (i.e., information that identifies a specific person, such as full name or email address). It also describes generally USFL's practices for handling non-personal information (for example, interests, demographics and services usage).
    USFL and our service providers may collect the following information from and about you:

    Registration Information is the information you submit to register for a USFL Service, for example, to create an account, post comments, receive a newsletter, or enter a contest or sweepstakes. Registration Information may include, for example, name, email address, zip code and birthday.

    Public Information and Posts consist of comments or content that you post to the USFL Services and the information about you that accompanies those posts or content, which may include a name, user name, comments, likes, status, profile information and picture. Public Information and Posts are always public, which means they are available to everyone and may be displayed in search results on external search engines.

    Activity Information. When you access and interact with the USFL Services, USFL and its service providers may collect certain information about those visits. For example, in order to permit your connection to the USFL Services, our servers receive and record information about your computer/device, and browser, including potentially your IP address, browser type, and other software or hardware information together with the pages visited and the services used. If you access the USFL Services from a mobile or other device, we may collect a unique device identifier assigned to that device, geolocation data (including your precise location), or other transactional information for that device.

    Cookies and other tracking technologies (such as browser cookies, pixels, beacons, local storage, and other mechanisms) use various approaches to collect and store data. Some of these technologies store data in the browser or on your device. Other technologies may use network-related or other information to recognize your device (e.g., IP address). USFL's websites, apps and other services use these technologies, for example, when you first request a web page and data is then stored on your computer or other device so the website or app can access information when you make subsequent requests for pages from that service. These technologies may also be used to collect and store information about your usage of the USFL Services, such as pages you have visited, search history, and the video and other content you have viewed.

    Other parties that support the USFL Services by serving advertisements or providing services, such as allowing you to share content or tracking aggregate USFL Services usage statistics, may also use these technologies to collect similar information when you use the USFL Services or other parties' services. Those parties may also use these technologies, along with activity information they collect, to recognize you across the devices you use, such as a mobile device and a laptop or other computer. USFL does not control these technologies and their use is governed by the privacy policies of parties using such technologies. For more information about third-party advertising networks and similar entities that use these technologies, including your choices with respect to them, see the section entitled “To deliver relevant advertisements,” below.

    Your browser may be initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, and to block cookies altogether. Please consult the "Help" section of your browser for more information, including on how to clear data from local storage and, depending on your browser, how to turn off other data collection by the browser. To opt out of Google Analytics specifically, go to Please note that by blocking any or all cookies you may not have access to certain features, content or personalization available through the USFL Services.

    Information from Other Sources. We may supplement the information we collect with information from other sources, such as publicly available information about your online and offline activity from social media services, advertising technology companies, advertisers, commercially available sources, and information from our USFL Affiliates or business partners.

    Do Not Track Signals. At this time we do not respond to browser 'Do Not Track' signals, as we await the work of interested stakeholders and others to develop standards for how such signals should be interpreted.
    We may use the information we collect from and about you to provide the USFL Services and features to you, including: to measure and improve those USFL Services and features and to develop new products and services; to improve your experience with both online and off-line USFL Services by delivering content you will find relevant and interesting, including advertising and marketing messages; to allow you to comment on content, and participate in online games, contests, other promotions, or rewards programs; to provide you with customer support and to respond to inquiries. In order to provide you with content and advertising that is more interesting and relevant to you, we may use the information from and about you to make inferences and predictions about your potential areas of interest. When the information collected from or about you does not identify you as a specific person, we may use that information for any purpose or share it with other parties, to the extent permitted by applicable law.

    We use the information we collect from and about you for these additional purposes:

    To allow service providers to assist us in providing and managing the USFL Services. The information we collect from and about you may be made available to certain service providers, such as contractors, analytics and other measurement companies, agents or sponsors, who help us analyze and understand your use of the USFL Services, and manage and/or provide the USFL Services.

    To deliver video content. In the ordinary course of our business, we may share information that we collect from or about you with other parties in order to process your requests and fulfill your orders for video content offered through the USFL Services, including, to provide you with access to localized content and provide video content recommendations. For example, to process your request to view certain authenticated video content through the USFL Services, we may share information about you with your designated television content provider and/or our service providers in order to authenticate and/or authorize you to view authenticated and/or localized video content through the USFL Services.

    To provide co-branded services and features. We may offer co-branded services or features, such as contests, sweepstakes or other promotions together with other companies (“Co-Branded Services”). These Co-Branded Services may be hosted on USFL Services or on that other party's service. By virtue of these relationships, we may share the information you submit in connection with the Co-Branded Service with that party. That other party's use of your information will be governed by its privacy policy.

    To deliver relevant advertisements. USFL and our service providers may use the information we collect from and about you as described in this Privacy Policy to deliver relevant ads to you when you use the USFL Services or another service (on any of your devices). As noted above, advertising technology companies and advertisers may use cookies and similar technologies to collect and track information such as demographic information, inferred interests, aggregated information, and information about the different devices and/or browsers you use and your activity on such devices and browsers, to assist them in delivering advertising that is more relevant to your interests. The information may also be used to deliver more relevant advertising to you across marketing channels, including email. To find out more about advertising networks and similar entities that use these technologies, see If you wish to opt out of tailored advertising in desktop and mobile browsers, please visit or on each of your devices and browsers. To opt out in mobile apps, you may use your device's settings, such as “Tracking,” “Limit Ad Tracking,” “Opt Out of Ads Personalization” or similar settings or download and use the AppChoices app at Please note that opting-out does not mean that you will stop seeing all ads.

    To contact you. USFL may periodically send promotional materials or notifications related to the USFL Services. If you want to stop receiving promotional materials, you can follow the unsubscribe instructions at the bottom of each email. There are certain service notification and other non-promotional emails that you may not opt-out of, such as notifications of changes to the USFL Services or policies.

    To share with our USFL Affiliates. USFL may share your information with USFL Affiliates, for the purposes described in this Privacy Policy, including, for example, marketing. A link to a website that lists USFL Affiliates can be found at the beginning of this policy. Users who visit USFL Affiliates' services should still refer to their separate privacy policies, which may differ in some respects from this Privacy Policy.

    To share with business partners. USFL may share your information with business partners to permit them to send you marketing communications consistent with your choices.

    To protect the rights of USFL and others. There may be instances when USFL may use or disclose your information, including situations where USFL has a good faith belief that such use or disclosure is necessary in order to: (i) protect, enforce, or defend the legal rights, privacy, safety, or property of USFL, our USFL Affiliates or our or their employees, agents and contractors (including enforcement of our agreements and our terms of use); (ii) protect the safety, privacy, and security of users of the USFL Services or members of the public; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process; or (v) respond to requests from public and government authorities.

    To complete a merger or sale of assets. If USFL sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger or transfer of all or a material part of its business (including in connection with a bankruptcy or similar proceedings), USFL may transfer your information to the party or parties involved in the transaction as part of that transaction.
    USFL uses commercially reasonable administrative, technical, personnel, and physical measures designed to safeguard information in its possession against loss, theft and unauthorized use, disclosure, or modification. However, no one can guarantee the complete safety of your information.
    If you would like to access, review, correct, update, suppress, delete, or otherwise limit our use of your personal information you have previously provided directly to us, you may contact us as outlined in Section 7; or using the mechanisms provided below. In your request, please include your email address, name, address, and telephone number and specify clearly what information you would like to access, review, correct, update, suppress, or delete or if you have other questions about your personal information. We will try to comply with your request as soon as reasonably practicable and consistent with applicable law.

    If you are under 18 and a registered user of the USFL services, you may ask us to remove content or information that you have posted to the USFL Services by writing to Please note that your request does not ensure complete or comprehensive removal of the content or information, as, for example, some of your content may have been reposted by another user.

    You may request that we not share your personal information on a going-forward basis with USFL Affiliates or unaffiliated third parties for their direct marketing purposes by sending an email to, with “Disclosure Opt-out” in the subject line and your full name, email address, postal address and specific USFL Service you have subscribed to in the body of the email. We will try to comply with your request(s) as soon as reasonably practicable and consistent with applicable law.
    Updates to Privacy Policy. USFL may modify this Privacy Policy. Please look at the Effective Date at the top of this Privacy Policy to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the USFL Services.

    Location of Data. The USFL Services are hosted in and managed from the United States. If you are a user located outside the United States, you understand and consent to having any personal information processed in the United States or in any other country in which we have facilities or in which we engage service providers. United States and other countries' data protection laws may not be the same as those in your jurisdiction. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in the United States may be entitled to access your personal information.

    Linked Services. The USFL Services may be linked to sites operated by unaffiliated companies, and may carry advertisements or offer content, functionality, ticket sales, games, newsletters, contests or sweepstakes, applications, or other services developed and maintained by unaffiliated companies. USFL is not responsible for the privacy practices of unaffiliated companies, and once you leave the USFL Services or click an advertisement you should check the applicable privacy policy of the other service.

    In addition, USFL is not responsible for the privacy or data security practices of other organizations, such as Facebook, Instagram, Twitter, Apple, Google, Microsoft or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including in connection with any information you disclose to other organizations through or in connection with the USFL Services.

    Collection of Personal Financial Information by a Payment Service. In some cases, we may use an unaffiliated payment service to allow you to purchase a product or make payments (“Payment Service”). If you wish to purchase a product or make a payment using a Payment Service, you will be directed to a Payment Service webpage. Any information that you provide to a Payment Service will be subject to the applicable Payment Service's privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, any Payment Service's use of information collected through any Payment Service.

    Data Retention. We will retain your information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law.

    Remember that even if you ask us to delete your personal information, copies of some information from your account may remain viewable in some circumstances where, for example, you have shared information with social media or other services. Because of the nature of caching technology, your account may not be instantly inaccessible to others. We may also retain backup information related to your account on our servers for some time after your request for deletion has been completed, for fraud detection or to comply with applicable law or our internal security or recordkeeping policies. It may not always be possible to completely remove or delete all of your information due to technical constraints or contractual, financial or legal requirements.
    If you have questions about this Privacy Policy, please contact us at